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Writer's pictureRangga Cipta

How Businesses Can Empower Hidden Workers

Updated: Nov 6



Empower Hidden Workers


The Covid-19 pandemic has shed light on the crucial roles played by often-overlooked workers, such as grocery store employees, health care aides, and warehouse workers. These individuals, deemed essential, faced significant challenges during the pandemic, including job insecurity and financial difficulties. While the pandemic brought these issues to the forefront, they were not new; even before Covid-19, millions of Americans were seeking stable employment.


In 2019, research by HBS' Project on Managing the Future of Work and Accenture identified a group of workers known as "hidden workers." These individuals, despite their potential and willingness to work, often face barriers preventing them from entering or re-entering the workforce. These barriers include a lack of necessary licenses for veterans, caregiving responsibilities for many women, stigma faced by the formerly incarcerated or those with health issues, and challenges faced by immigrants and refugees in obtaining recognition for their credentials.


The Covid-19 pandemic exacerbated the challenges faced by hidden workers, particularly those in low- and middle-skills roles. Many reported difficulties in finding work, with a significant percentage willing to take on jobs even at the risk of contracting or spreading Covid-19. Despite their willingness to work, hidden workers often did not benefit from government stimulus aid and felt marginalized and unsupported by employers and policymakers.


For businesses, addressing the needs of hidden workers presents an opportunity to access a diverse talent pool. Companies like Hot Chicken Takeover and CVS Health have implemented innovative strategies to hire and retain hidden workers, focusing on skills-based hiring rather than traditional qualifications. These approaches have not only benefited the workers but have also helped businesses find skilled and dedicated employees.


Policymakers also play a crucial role in supporting hidden workers. Public policies that support work-life balance and remove barriers to employment can encourage more businesses to hire hidden workers. Addressing structural issues, such as the lack of affordable caregiving resources and accessible mental health support, is also essential in improving the lives of hidden workers.


In conclusion, hidden workers represent a valuable and often untapped resource for businesses. By rethinking hiring practices and addressing the barriers faced by these workers, both businesses and policymakers can help create a more inclusive and resilient workforce.

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